JinDing CrossBorder ECommerce (Tianjin) Co., Ltd. is dedicated to spreading the essence and charm of traditional Chinese culture to every corner of the world through the everevolving internet platforms, allowing the mystical Eastern culture to take root in the hearts of people across the globe.
At JinDing CrossBorder ECommerce (Tianjin) Co., Ltd., we have segmented traditional Chinese culture into several key categories. Our initial focus is on traditional Chinese tea, tea utensils, and their culturally rich derivative products.
Under our umbrella, we operate two tea brands:
ShoTea《铄茶》
We envision ShoTea as embodying the unyielding craftsmanship of carving gold and stone and the persevering spirit of the "Foolish Old Man Who Moved Mountains." While specializing in the finest representatives of China's six major tea categories, we also delve deeply into organic Pu'er tea and rock tea (Yancha). Mastering excellence across all varieties is no easy feat, but pursuing perfection is our creed, and dedication to quality is our attitude. We select raw materials from the core production regions of each category to ensure the highest quality, allowing Chinese tea culture to reach the world and reshape global perceptions of tea.
Beyond its exquisite teas, ShoTea offers custommade tea sets, including:
Yixing purple clay teaware – Though the mining of Yixing clay has been halted indefinitely, our company still possesses a substantial reserve of Huanglong Mountain's original mineral resources. Handcrafted from premium materials, these teapots are not only healthy but also exude an artistic aura of simplicity and returning to nature. Every step, from shaping to engraving to firing, is done by hand, reflecting the rustic ingenuity behind the character "铄 (Shuò)" and our relentless pursuit of quality.
Jingdezhen porcelain – Each piece is meticulously painted by master artisans, adorned with Chinese inkwash paintings that carry the profound charm of traditional aesthetics.
Yelook《叶渌》
In addition to ShoTea, we have introduced Yelook, a tea brand tailored for the younger generation. Yelook integrates convenience, health, traditional Chinese medicinal wellness, and fitness, creating a tea experience that resonates with modern youth. With richer flavors and easier preparation, it captivates the palates and lifestyles of young consumers worldwide.
The philosophy of "blossoms as leaves, fruits as tea" not only innovates upon the meticulousness of traditional tea but also bridges cultural gaps, bringing global tea cultures closer together.
While tea remains our flagship product, JinDing CrossBorder ECommerce (Tianjin) Co., Ltd. is not confined to the tea industry. For example, we will soon introduce Jane《茧》, a Hanfu brand that spans:
The broad robes and deep sleeves of the Qin and Han dynasties,The ethereal elegance of the early Tang Dynasty, The dignified grace of the Ming and Qing eras, All while incorporating modern fashion concepts.
Clothing is a vital cultural window to showcase the splendor of Chinese heritage. Adhering to traditional craftsmanship, we offer fully customized tailoring and embroidery, ensuring that when customers wear these exquisite Hanfu garments, they experience not only a visual feast but also a harmonious resonance between Eastern and Western cultures.
Beyond this, JinDing CrossBorder ECommerce (Tianjin) Co., Ltd. will expand into:
Antiques and art brands,Calligraphy artworks,Handcrafted art pieces,and more.
We are committed to disseminating the essence of traditional Chinese culture worldwide, allowing people across the globe to marvel at and intimately experience the profound cultural heritage of China.